The VR game industry is a volatile and unreliable business, without any data on consumer preferences. That’s why many VR game studios are struggling to make ends meet. There are no real sales for these games, and there’s no real way to determine how much people will pay for the games. Because of these problems, it’s difficult for new developers to find a viable business model and survive. Fortunately, there are several companies that have already begun developing VR games.